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Track clicks, movement and watch live recordings with Hotjar. Even make funnels to test your conversion and see why people left your form. Continue to the article for the Hotjar integration and more information about it's features.

Ever wanted to track down your user's behaviour on your website? It's quick and easy with Hotjar, even live recordings and that all for free!

How to install Hotjar

Visit Hotjar When you add a website to Hotjar you'll need to add some script code to your website, you receive this code when adding the website.

<!-- Hotjar Tracking Code for http://<your-website-url> -->
<script>
    (function(h,o,t,j,a,r){
        h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
        h._hjSettings={hjid:<hotjar-id>,hjsv:6};
        a=o.getElementsByTagName('head')[0];
        r=o.createElement('script');r.async=1;
        r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
        a.appendChild(r);
    })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
</script>

Don't use the code above, it's only here as an example as it won't work, use your Hotjar code instead!

What can I do with Hotjar?

Some extra's

Heatmaps

Heatmaps are really good to see where the attention of the user goes, if you see they're not scrolling enough and you've got important data beneath the 60% scrolling mark start thinking why and improve from there on.

This is an example of clicking, moving and scrolling. Heatmaps

Recordings

Hotjar recordings

As you can see on the image above, we got a view recordings of the website. It's an actual recording of the user's screen.

This really helps on how the user interacts with your website and you can pinpoint why the user leaves your site.

Funnels

Hotjar Funnels You can create multiple funnels, and funnels can consist of multiple pages. A funnel is a wanted route the user should take, f.e. from Home to Projects page.

Hotjar conversion rates Here you can see the statistics of the funnel. Only 24.4% directly goes from homepage to projects.

Forms

Wonder why people never fill in your forms, or you want more responds to your already popular form? Investigate where people stepped out and solve the issue!

Hotjar Forms

You can see how long a user spent on one field, and on which field they left the page. Interesting, huh?

You have more questions about Hotjar? Comment below and I'll answer them asap!

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