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I'm sure that everyone knows that the travel sector is one of the most competitive online. There are literally thousands of sites and the search engine rankings appear to be controlled by the big corporate travel sites. So where does that leave a small travel business on the internet? Well, the...

Fact - Google is the biggest search engine now with more than 200 million searches PER DAY. Suffice to say you're losing out big time if your websites are not listed in Google. Of course your web pages must be indexed by them in the first place to guarantee any rankings. Note you'll not ...

There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors. The second, and mo...

You spent a ton of time getting your website just right for Google. And now your site has sunk to the very bottom of the results for several key phrases. Your traffic has plunged, and, worse, so have your profits. Sure, you know now you shouldn't have relied so heavily on one source of websit...

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results ...

This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole process. In fact, many people are even asking the question wh...

In every myth there is an element of truth. Read the sections below to discover the grain of truth in all of these Internet marketing myths. Myth #1: Internet Marketing is EASY This is probably the biggest myth of all, and let me tell you Internet marketing takes time, effort not mention m...

Google's recent November changes to its algorithm, now known as the "Florida Update, have left many site owners in a quandary. Many who were enjoying top placements, have lost their spots, and apparently, for no real reason. Now keep in mind, that periodic algorithmic changes are a normal an...

By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine r...

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

You know that getting a high page ranking in one of the top search engines should be the first priority of your marketing plan. Although not as significant as they once were, meta tags are still an important aspect of search engine optimization. This article discusses ways that you should u...

Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it's harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web font to...

After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted. What happened? More importantly what can you do about it? And what will Google do next? What happened was that Google made an algorithm change on how they rate web pages. Every tim...

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you accomplish this? Use several marketing strategies...

Designing a professional looking web site involves much more than simply displaying text between your body tags. In order to organize your page, you must use tables. A table is an HTML element, also referred to as a "tag," and is used to display your web page content in an organized fashion....

Hosting of web sites has essentially become a commodity. There is very little distinguishing one hosting company from the next. Core plans and features are the same and price is no longer a true determining feature. In fact, choosing a host based on the cheapest price can be more expensive in t...

I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the co...

The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without bein...

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not boo...

The month-old brouhaha over Google's 'changed algorithm', the 'Florida Update', hasn't yet ebbed. With the dawn of new year, the spectre of many 'renowned' websites loosing business looms large. Indeed, for many, Google was the lifeline. And now that comfort is gone. In the ensuing melee, many op...