You create a user session

termining your conversion rate is easier if your site supports some type of user session tracking, such as cookies, server-side scripting, etc. If you create a user session (or set a cookie) when someone visits your site, then you can count how many user sessions contained a successful page view...

Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them. The vast majority of web site ow...

PHP and MySQL -- Adding data There comes time when your website tends to transcend the boundaries of mere brochure type looks. There is a need to interact, to seem dynamic, and to respond according to your visitor's behavior. You also want your visitors to go through a list of offerings that...

You may have delayed cgi script installation due the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site's interactivity it's a necessity to know how to do it. It's not hard to learn and you don't have to be a programmer. What ...

You are not only a Web Consultant, Internet Entrepreneur, or Web Business Owner; you're also an Internet user. Since you are reading this article, you have already achieved a certain level of Web sophistication. It is vitally important that when you make decisions regarding a website, an Inte...

The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without bein...

What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you h...

Submitting your web site to the search engine directories will give you a great boost in traffic. A listing in a large search engine directory like ODP (Open Directory Project) enables your web site to get indexed for free by the major search engines such as AskJeeves, AOLSearch, Google, and Lyc...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...

Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement. Pay per click search engines offer a way...

There are 5 elements that every page of every Web site must have. They are standard, and expected by Web users. When one of them is missing, it screams to a viewer that it's an amateur site. If a few or all of them are missing, don't expect anyone to linger for very long. These 5 elements mak...

Dynamic content is delivered to the Web browser in a different form than it exists on the server, while static content is stored on the Web server in the same format that is delivered to the Web browser. Dynamic site pages are generated from a database ³on the fly² as users request them. You c...

Who is more important to you as a webmaster: the visitor or the search engine? Needless traffic may be important to websites that seek advertising revenue (well, they too need targeted traffic) but you need traffic that caters to your requirement. So for a successful website, both are import...

No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers. With RSS, t...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

An HTML email form is often used in email marketing to generate a greater response from potential customers. However their is not much information on how to actually create an interactive html email form or template to achieve this. Part 1 (http://www.isitebuild.com/html-email) of this article...

"Avoid Turning Off Your Customers" Since the average web surfer will, only wait 8 seconds for your web page to download (or appear in their browser) it is important to have small file sizes on your web pages so, they download quickly. Most usability experts (persons who study how people like ...

An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling. Wouldn't it be great if someone else would write timely, rel...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that have to be created but they're really not the place to start. The place to start is by answering one simple question abo...