Variables including the pagerank value

gle's ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings tha...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

UNDERSTANDING THE WWW. I came to the web with an itch to build content, and I needed to understand the technology utilized to build the Internet. Early on, I confronted the question about whether it was necessary to use the www. in my website URL. It really began to be a concern to me when ...

Did you know that over 580 million people worldwide now have access to the Internet? That's a lot of potential customers, yet most webmasters still have trouble even getting a few hundred visitors a month. Do you want to know a few secrets that will explode your Internet business into the str...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

It was bound to reach this point, and now I've firmly put my foot down as of this past week and have begun to tell all potential future link partners I won't "swap links." I will link, but I will not "swap links" with anyone now. I require content in the form of articles, press releases and n...

Dynamic content is delivered to the Web browser in a different form than it exists on the server, while static content is stored on the Web server in the same format that is delivered to the Web browser. Dynamic site pages are generated from a database ³on the fly² as users request them. You c...

Building trust online is essential if your web marketing efforts are going to pay off. Attracting visitors is great, but to convert them to customers, you have to firmly establish your credibility. HOW DO PEOPLE ASSESS CREDIBILITY? According to a study by Stanford University, almost half o...

You may have delayed cgi script installation due the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site's interactivity it's a necessity to know how to do it. It's not hard to learn and you don't have to be a programmer. What ...

An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling. Wouldn't it be great if someone else would write timely, rel...

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

During the month of November many website entrepreneurs were shaken when Google made its infamous "Florida" update, wiping out search positions for several high-ranking websites, which disappeared from the "top 100" overnight. While all the details behind the Google changes are still not known, ...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

Images are used on web and intranet sites for many reasons: branding, highlighting, navigation, providing supplementary information, division, humour etc. Images consume more space than text, however, and thus take a longer time to download. On an intranet, this additional time is usually with...

In-bound links from other web sites to yours provide two avenues to success for your site. First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Lots of high-quality in-boun...

Search engines used to rely on webmasters to provide an honest assessment of web site content by simply accepting exactly what was placed in the meta tags of each site. The engines ranked the sites in the beginning by looking almost entirely at those tags and serving results based on whether ...

The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they r...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...

If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales. Why go to the trouble? Because if you don't set up some sort of tracking system, you'll ...

Source code optimization. {title}...{/title} This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for ...