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After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted. What happened? More importantly what can you do about it? And what will Google do next? What happened was that Google made an algorithm change on how they rate web pages. Every tim...

An HTML email form is often used in email marketing to generate a greater response from potential customers. However their is not much information on how to actually create an interactive html email form or template to achieve this. Part 1 (http://www.isitebuild.com/html-email) of this article...

You may have delayed cgi script installation due the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site's interactivity it's a necessity to know how to do it. It's not hard to learn and you don't have to be a programmer. What ...

Submitting your web site to the search engine directories will give you a great boost in traffic. A listing in a large search engine directory like ODP (Open Directory Project) enables your web site to get indexed for free by the major search engines such as AskJeeves, AOLSearch, Google, and Lyc...

Getting listed in search engines can be a lot of work. "Free" submission tools are worth about what you pay for them and, worse, can be detrimental to your efforts. Yet you don't have the time to do it yourself by hand. What do you do? You hire a professional. A professional search engine m...

No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers. With RSS, t...

The rules for search engine directory submissions are very different than the rules for getting listed in the search engines. Therefore please read the general submission guidelines in my previous article (Part 2), before proceeding with the more detailed explanations below for each search engin...

Ever since Google began placing importance on its Page Rank system, website owners have been scrambling to get incoming links to their websites, usually through the means of trading links. Incoming links are important in the Page Rank system, because they are seen as "votes" for your site, and t...

There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors. The second, and mo...

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30's, 50's, or heaven forbid, the 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a wor...

Most links pages are defective! The worst ones can have nine near fatal flaws. How does yours stack up? As a veteran link exchanger I’ve spent countless hours in front of my monitor. Like a Vegas slots player hoping to hit the jackpot, err, I meant to say looking for prime candidates. So ...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...

I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the co...

Using PPCs (pay-per-click engines) to get visitors to your web site can be a very effective way to drive traffic to your web site and increase your profits. If you do it right, the profits you receive will far out-weigh the costs. But if you do it wrong, you can end up spending a lot of mone...

1. Start a content driven site. Slashdot, Ars Technica, and PlanetSourceCode are all great examples of sites that do not explicitly sell products or services, but make money anyway. They are all about a certain subject that the authors are familiar with. The authors, although they might not g...

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand...

Everyone wants to have a lot of traffic to their website. In order to get this traffic many people try to work on their meta tags or even do tricks trying to get more visitors to their website. One of the simplest and most solid ways to increase the flow of traffic to your website is to offer mo...

How do you know when it's time to update your site? We've come up with this five minute website makeover quiz to help you determine the answer. Score each question from 0 to 3, add up the total-- then see our recommendations at the end. 1. Does your site have up-to-date content focused on y...

UNDERSTANDING THE WWW. I came to the web with an itch to build content, and I needed to understand the technology utilized to build the Internet. Early on, I confronted the question about whether it was necessary to use the www. in my website URL. It really began to be a concern to me when ...

A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own si...