Understand the real benefits

part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them. The vast majority of web site owners think that exchanging links is on...

Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportuniti...

When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that have to be created but they're really not the place to start. The place to start is by answering one simple question abo...

In order to succeed online you need to develop a great product, write a website that sells, and attract targeted traffic to your site. If you don't have one find a great product. The best type of product is one that is consumable and in demand. If the product is good customers will repeat the...

The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages ...

Advantages to Working with the Pay Engines The pay engines offer many advantages to Web site owners, including: 1. If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard searc...

UNDERSTANDING THE WWW. I came to the web with an itch to build content, and I needed to understand the technology utilized to build the Internet. Early on, I confronted the question about whether it was necessary to use the www. in my website URL. It really began to be a concern to me when ...

Hosting of web sites has essentially become a commodity. There is very little distinguishing one hosting company from the next. Core plans and features are the same and price is no longer a true determining feature. In fact, choosing a host based on the cheapest price can be more expensive in t...

Google's recent November changes to its algorithm, now known as the "Florida Update, have left many site owners in a quandary. Many who were enjoying top placements, have lost their spots, and apparently, for no real reason. Now keep in mind, that periodic algorithmic changes are a normal an...

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand...

Want to increase your affiliate link click-through rates and profits? Then you'll need to learn how to master your domain. One of my favorite episodes of Seinfeld was the "master of your domain" show where the gang bet each other as to who could hold out the longest without giving in to self g...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut t...

A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if y...

What is crontab? Crontab is a unix program that acts as a task scheduler. It serves one purpose and only one. It runs programs at the times or dates that you tell it to. A lot of people seem to get confused whenever the word crontab is mentioned. While the usage may seem somewhat difficult,...

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some pe...

A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own si...

What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you h...

In-bound links from other web sites to yours provide two avenues to success for your site. First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Lots of high-quality in-boun...

Getting listed in search engines can be a lot of work. "Free" submission tools are worth about what you pay for them and, worse, can be detrimental to your efforts. Yet you don't have the time to do it yourself by hand. What do you do? You hire a professional. A professional search engine m...