Take advantage of the fact

The month-old brouhaha over Google's 'changed algorithm', the 'Florida Update', hasn't yet ebbed. With the dawn of new year, the spectre of many 'renowned' websites loosing business looms large. Indeed, for many, Google was the lifeline. And now that comfort is gone. In the ensuing melee, many op...

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

Just before the close of business on Wednesday, Google announced that it will be launching Gmail, its new free e-mail service set to offer 1000 megabytes of free space to its users. This announcement comes after a flurry of changes at Google, all of which are geared to securing their place as the d...

Who is more important to you as a webmaster: the visitor or the search engine? Needless traffic may be important to websites that seek advertising revenue (well, they too need targeted traffic) but you need traffic that caters to your requirement. So for a successful website, both are import...

UNDERSTANDING THE WWW. I came to the web with an itch to build content, and I needed to understand the technology utilized to build the Internet. Early on, I confronted the question about whether it was necessary to use the www. in my website URL. It really began to be a concern to me when ...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They pr...

First of all, what type of keywords should you optimize for? A single word, a whole sentence. The actual question is what are people searching for? Here is a breakdown of the most popular type of searches. Two word searches 29% One word searches 25% Three word searches 24% Four word searche...

n. It is vitally important that when you make decisions regarding a website, an Internet program, an e-marketing campaign or a Web service, you take advantage of the fact that you are a Web user also. What this means is that practicing the Golden Rule will guide you more than any article, ...

If you ever used Google AdWords to advertise your product or service online, you'd have experienced the sheer power of this online advertising medium. In fact, more and more online marketers, both large organizations and 'one-man' companies alike, use Google AdWords for a variety of purposes,...

The votes are in and everyone agrees to the fact... I knew no one was really willing, just because someone has developed that doesn't mean that we have to use it! All the experts finally agreed on the fact that one shouldn't get overwhelmed using HTML Code Encryptors. In recent times ther...

I suppose it's a form of flattery. After all, they're admitting that we are better than them. Better writers, better thinkers and better communicators. Of course, we don't really need them to admit it, we're quite aware we're better than them. So it's small consolation for those of us who sla...

A completed website that is listed in search engines, hosted on a reliable server, and ready for action is a great thing. It holds nothing but promise and potential for greatness. I remember looking at the first version of auctiontrainer.com with pride. Eventually, however, that pride turned t...

If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the "little guy" to compete. Are there a...

This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole process. In fact, many people are even asking the question wh...

Fact - Google is the biggest search engine now with more than 200 million searches PER DAY. Suffice to say you're losing out big time if your websites are not listed in Google. Of course your web pages must be indexed by them in the first place to guarantee any rankings. Note you'll not ...

Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportuniti...

Have you noticed your website slipping in the Google rankings over the past few months for keywords that previously scored high? Join the club and welcome to The Google Dance. The Google Dance is a phrase that was coined to explain the new search engine algorithms that Google puts into play on...

It's tempting. There are so many companies offering cut-rate hosting - loaded with astounding post-futuristic techno-gizmo features ! - that it just makes sense to save a few dollars, right? Think again. First, consider how much you would be saving. If you run a business site, saving $5, $10 ...

Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content. Next, you need to submit your site to the major directories and begin a ...