Search engine expert jill whalen

As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out th...

The month-old brouhaha over Google's 'changed algorithm', the 'Florida Update', hasn't yet ebbed. With the dawn of new year, the spectre of many 'renowned' websites loosing business looms large. Indeed, for many, Google was the lifeline. And now that comfort is gone. In the ensuing melee, many op...

You spent a ton of time getting your website just right for Google. And now your site has sunk to the very bottom of the results for several key phrases. Your traffic has plunged, and, worse, so have your profits. Sure, you know now you shouldn't have relied so heavily on one source of websit...

I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They pr...

1. Generate Targeted Traffic from Online Discussion Forums. Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don't even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are b...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

Ever since Google began placing importance on its Page Rank system, website owners have been scrambling to get incoming links to their websites, usually through the means of trading links. Incoming links are important in the Page Rank system, because they are seen as "votes" for your site, and t...

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some pe...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...

According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you ...

You know that getting a high page ranking in one of the top search engines should be the first priority of your marketing plan. Although not as significant as they once were, meta tags are still an important aspect of search engine optimization. This article discusses ways that you should u...

Submitting your web site to the search engine directories will give you a great boost in traffic. A listing in a large search engine directory like ODP (Open Directory Project) enables your web site to get indexed for free by the major search engines such as AskJeeves, AOLSearch, Google, and Lyc...

A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though. The idea is pretty simple. You put in a "bid" for how much you're willing to pay per click-through on certain keywords...

Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement. Pay per click search engines offer a way...

What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. Ho...

I frequent a number of search engine optimization forums on a daily basis and the one thing I see more of than anything else are optimizers who will quickly tell you that this method is evil, or that method is spam, or this other method is cross- linking. The search engines each have their ow...

From the obvious to the "Hey-I-never-thought-of-that-great-idea- before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Deep linking. Make sure you have links coming in to as many pages as possible. What does it ...

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand...

Getting listed in search engines can be a lot of work. "Free" submission tools are worth about what you pay for them and, worse, can be detrimental to your efforts. Yet you don't have the time to do it yourself by hand. What do you do? You hire a professional. A professional search engine m...