Scale links to the internet

This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole process. In fact, many people are even asking the question wh...

Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions: "How ...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...

Website owners: do you know how many links are out there on the Internet, pointing back to your site? If you're interested in getting free search engine placement for your site, you ought to know. An easy way to find out is to download the Alexa toolbar from http://www.alexa.com. One of it...

Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them. The vast majority of web site ow...

Did you know that over 580 million people worldwide now have access to the Internet? That's a lot of potential customers, yet most webmasters still have trouble even getting a few hundred visitors a month. Do you want to know a few secrets that will explode your Internet business into the str...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...

Ever since Google began placing importance on its Page Rank system, website owners have been scrambling to get incoming links to their websites, usually through the means of trading links. Incoming links are important in the Page Rank system, because they are seen as "votes" for your site, and t...

Most links pages are defective! The worst ones can have nine near fatal flaws. How does yours stack up? As a veteran link exchanger I’ve spent countless hours in front of my monitor. Like a Vegas slots player hoping to hit the jackpot, err, I meant to say looking for prime candidates. So ...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

Are you using these three little known ways to find link partners? If not you should be. Since decent link popularity is a must if you want to rank well and get more traffic. Not to mention sporting links from quality sites will not only juice your traffic but can boost your Page Rank (PR) ...

In every myth there is an element of truth. Read the sections below to discover the grain of truth in all of these Internet marketing myths. Myth #1: Internet Marketing is EASY This is probably the biggest myth of all, and let me tell you Internet marketing takes time, effort not mention m...

"Avoid Turning Off Your Customers" Since the average web surfer will, only wait 8 seconds for your web page to download (or appear in their browser) it is important to have small file sizes on your web pages so, they download quickly. Most usability experts (persons who study how people like ...

From the obvious to the "Hey-I-never-thought-of-that-great-idea- before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Deep linking. Make sure you have links coming in to as many pages as possible. What does it ...

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why… The Google Toolbar has grown significantly in features since inception. It now f...

The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they r...

In-bound links from other web sites to yours provide two avenues to success for your site. First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Lots of high-quality in-boun...

Everyone wants to have a lot of traffic to their website. In order to get this traffic many people try to work on their meta tags or even do tricks trying to get more visitors to their website. One of the simplest and most solid ways to increase the flow of traffic to your website is to offer mo...

During the month of November many website entrepreneurs were shaken when Google made its infamous "Florida" update, wiping out search positions for several high-ranking websites, which disappeared from the "top 100" overnight. While all the details behind the Google changes are still not known, ...