Sales page

f course you can use popups as normal. Another option would be make lead generation the primary objective of the landing page - try using a mini sales page that simply invites visitors to leave their name and email address, rather than trying to directly sell them anything, and then direct them ...

Starting an online business can be as simple as opening a Yahoo Store. And as complicated as building your own dynamic e-commerce web site. But no matter how you go about it, you need 7 key ingredients to ensure the success of your online business. 1. Demand You can have the most awesome...

It's tempting. There are so many companies offering cut-rate hosting - loaded with astounding post-futuristic techno-gizmo features ! - that it just makes sense to save a few dollars, right? Think again. First, consider how much you would be saving. If you run a business site, saving $5, $10 ...

I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They pr...

age you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make the sale'. You still need to make sure of course that your ad accurately reflects your target page. As an example of h...

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not boo...

I'll have to admit that I didn't believe all the hype about Google Adwords for the longest time. Then I caught myself clicking on some of the Adwords ads instead of the search results. That made me think. Five bucks. What's five bucks? Lunch at McDonalds. I could skip that for a day. So I surfe...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

Advantages to Working with the Pay Engines The pay engines offer many advantages to Web site owners, including: 1. If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard searc...

One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic. As the owner of a network of web sites receiving...

If you are reading this then you have probably experienced the chargeback problem. Over the last 6 months I have prided myself on not getting any chargebacks from a new Mini Site I created. In fact I did have one in that period and I won that dispute. Then May hit and I got slaughtered with 4 in...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

The headline read, "A funny thing happens when you don't promote your website... NOTHING." Experience has taught me that that's a fairly accurate statement. If you are not promoting your website, you're not building your web business. However, there is one thing you need to focus on MORE than...

If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales. Why go to the trouble? Because if you don't set up some sort of tracking system, you'll ...

A completed website that is listed in search engines, hosted on a reliable server, and ready for action is a great thing. It holds nothing but promise and potential for greatness. I remember looking at the first version of auctiontrainer.com with pride. Eventually, however, that pride turned t...

Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is...

When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that have to be created but they're really not the place to start. The place to start is by answering one simple question abo...

Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions: "How ...

In order to succeed online you need to develop a great product, write a website that sells, and attract targeted traffic to your site. If you don't have one find a great product. The best type of product is one that is consumable and in demand. If the product is good customers will repeat the...

Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort. Most websites today compete heavily ...