Safe path to your customers

Technical Support - 24 hours a day, seven days a week? 2. Reliability - Does it have multiple large-scale links to the internet to provide a fail-safe path to your customers from anywhere in the world? 3. Security - Does it have a robust security system that minimises risk of web site intrusio...

With more and more people getting pop up blocker software of some description, could it be that the common pop up is doomed to extinction? In nature, when a species is challenged, through say - lack of prey, one of two things (often both) will happen: 1) Numbers of the species will deplete....

How do you know when it's time to update your site? We've come up with this five minute website makeover quiz to help you determine the answer. Score each question from 0 to 3, add up the total-- then see our recommendations at the end. 1. Does your site have up-to-date content focused on y...

Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions: "How ...

Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it's harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web font to...

Source code optimization. {title}...{/title} This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for ...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...

Over 31 million domain names have been registered worldwide, with 10,000 names reportedly being registered each day. Out of all this competition, how do you make sure that your web site is one of the successful ones? The good news is if you're building or running a business on the Internet to...

In order to succeed online you need to develop a great product, write a website that sells, and attract targeted traffic to your site. If you don't have one find a great product. The best type of product is one that is consumable and in demand. If the product is good customers will repeat the...

Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is...

You may have delayed cgi script installation due the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site's interactivity it's a necessity to know how to do it. It's not hard to learn and you don't have to be a programmer. What ...

Starting an online business can be as simple as opening a Yahoo Store. And as complicated as building your own dynamic e-commerce web site. But no matter how you go about it, you need 7 key ingredients to ensure the success of your online business. 1. Demand You can have the most awesome...

Choosing a domain name can be daunting. Research the subject (after all, you're the type of marketer who researches, right?) and you'll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone agrees on: Pick your domain before you launch your busi...

I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They pr...

An HTML email form is often used in email marketing to generate a greater response from potential customers. However their is not much information on how to actually create an interactive html email form or template to achieve this. Part 1 (http://www.isitebuild.com/html-email) of this article...

Building trust online is essential if your web marketing efforts are going to pay off. Attracting visitors is great, but to convert them to customers, you have to firmly establish your credibility. HOW DO PEOPLE ASSESS CREDIBILITY? According to a study by Stanford University, almost half o...

There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started. 1. Target your ads to the right Audience. You do this by selecting keywords and phrases which are relevant to your product or service. Avoid keywords that...

"Free Autoresponders!" It sounds to good to be true. But is this the right option for You and Your Home Business? There are three sources of free Autoresponders that might be considered when you work at home : [1] Autoresponders offered by your web host [2] Services like Sendfree a...

Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportuniti...

I'll have to admit that I didn't believe all the hype about Google Adwords for the longest time. Then I caught myself clicking on some of the Adwords ads instead of the search results. That made me think. Five bucks. What's five bucks? Lunch at McDonalds. I could skip that for a day. So I surfe...