Never advised people to follow

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

You spent a ton of time getting your website just right for Google. And now your site has sunk to the very bottom of the results for several key phrases. Your traffic has plunged, and, worse, so have your profits. Sure, you know now you shouldn't have relied so heavily on one source of websit...

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources. That is why there are so many programs designed to automate every business step starting from sign...

From the obvious to the "Hey-I-never-thought-of-that-great-idea- before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Deep linking. Make sure you have links coming in to as many pages as possible. What does it ...

Using PPCs (pay-per-click engines) to get visitors to your web site can be a very effective way to drive traffic to your web site and increase your profits. If you do it right, the profits you receive will far out-weigh the costs. But if you do it wrong, you can end up spending a lot of mone...

Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker - someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases,...

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part Meta Tags are lines of HTML code embed...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...

A good looking and user friendly website is an extremely important asset to your success on the Internet. However without traffic, even a well designed site will not produce results for you. The best websites are those that are both attractive and easy to use by your human users, and at the same...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

Are you having difficulties in selecting an internet affiliate program to join and promote? Too many opportunities to sort through? Uncertain of your next step? Guess what – you are not alone. Join the crowd! You will probably find the road full of potholes in your research, review and selection...

So you were just at a website and were so impressed with their navigation bar you want something just as cool for your own site. No problem. If you know where to look you'll find plenty of generators that will allow you to easily pump out some very slick menus. Let's take a look at some: ...

Most links pages are defective! The worst ones can have nine near fatal flaws. How does yours stack up? As a veteran link exchanger I’ve spent countless hours in front of my monitor. Like a Vegas slots player hoping to hit the jackpot, err, I meant to say looking for prime candidates. So ...

If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. Now you can optimize your search engine placement these 5 easy, non-techie ways. My Web site is now ...

Want to increase your affiliate link click-through rates and profits? Then you'll need to learn how to master your domain. One of my favorite episodes of Seinfeld was the "master of your domain" show where the gang bet each other as to who could hold out the longest without giving in to self g...

What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. Ho...

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30's, 50's, or heaven forbid, the 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a wor...

I suppose it's a form of flattery. After all, they're admitting that we are better than them. Better writers, better thinkers and better communicators. Of course, we don't really need them to admit it, we're quite aware we're better than them. So it's small consolation for those of us who sla...

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut t...

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand...