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Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is...

The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!) Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines lik...

The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages ...

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30's, 50's, or heaven forbid, the 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a wor...

When tracking how well you’re doing against competitors in Google are you winning, losing or just holding your own? Don’t know? Doesn’t surprise me. Most have no clue if they’re winning the Google rankings battle much less the war. Which is a shame since keeping score is so simple. Here’s a...

Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement. Pay per click search engines offer a way...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...

The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media. Also a popu...

According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you ...

One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility that has the potential of giving you a higher ret...

What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. Ho...

Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort. Most websites today compete heavily ...

Want to increase your affiliate link click-through rates and profits? Then you'll need to learn how to master your domain. One of my favorite episodes of Seinfeld was the "master of your domain" show where the gang bet each other as to who could hold out the longest without giving in to self g...

A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though. The idea is pretty simple. You put in a "bid" for how much you're willing to pay per click-through on certain keywords...

Did you know that over 580 million people worldwide now have access to the Internet? That's a lot of potential customers, yet most webmasters still have trouble even getting a few hundred visitors a month. Do you want to know a few secrets that will explode your Internet business into the str...

If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the "little guy" to compete. Are there a...

If you ever used Google AdWords to advertise your product or service online, you'd have experienced the sheer power of this online advertising medium. In fact, more and more online marketers, both large organizations and 'one-man' companies alike, use Google AdWords for a variety of purposes,...

Advantages to Working with the Pay Engines The pay engines offer many advantages to Web site owners, including: 1. If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard searc...

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results ...

I suppose it's a form of flattery. After all, they're admitting that we are better than them. Better writers, better thinkers and better communicators. Of course, we don't really need them to admit it, we're quite aware we're better than them. So it's small consolation for those of us who sla...