Nearly doubled in the past

press release [ http://www.websidestory.com/pressroom/pressreleases.html?id=181 ] reports that search engines' share in global internet usage has nearly doubled in the past 1 year from 7.1% to 13.4%. If a survey is done today, that figure will undoubtedly be much more impressive. A birds-e...

According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you ...

Have you noticed your website slipping in the Google rankings over the past few months for keywords that previously scored high? Join the club and welcome to The Google Dance. The Google Dance is a phrase that was coined to explain the new search engine algorithms that Google puts into play on...

Getting listed in search engines can be a lot of work. "Free" submission tools are worth about what you pay for them and, worse, can be detrimental to your efforts. Yet you don't have the time to do it yourself by hand. What do you do? You hire a professional. A professional search engine m...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

During the month of November many website entrepreneurs were shaken when Google made its infamous "Florida" update, wiping out search positions for several high-ranking websites, which disappeared from the "top 100" overnight. While all the details behind the Google changes are still not known, ...

It was bound to reach this point, and now I've firmly put my foot down as of this past week and have begun to tell all potential future link partners I won't "swap links." I will link, but I will not "swap links" with anyone now. I require content in the form of articles, press releases and n...

No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers. With RSS, t...

How many visitors to your site *ever* return? Not as many as you would like, I bet! The thing is, it's a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could: - Ask people to bookmark your site; - Get peopl...

Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions: "How ...

Search engines used to rely on webmasters to provide an honest assessment of web site content by simply accepting exactly what was placed in the meta tags of each site. The engines ranked the sites in the beginning by looking almost entirely at those tags and serving results based on whether ...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...

The Basic Stuff Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not. Is it memorable? Easy to spell? Does it contain keyw...