Maintain a top ten

While such exposure can equate to heavy traffic, does the benefit out way the cost? Most website owners may not have the budget to attain and maintain a top ten listing on the major search engines. An alternative to the major search engines is the pay per click option. Usually people bid...

Are you ready for a web site? Not sure what to look for? Use this article to help you determine the best hosting company for your site. Growth Is this a company you can grow with vs. having to change companies when you outgrow the service? Customer Service Many people start with a lost co...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not boo...

I frequent a number of search engine optimization forums on a daily basis and the one thing I see more of than anything else are optimizers who will quickly tell you that this method is evil, or that method is spam, or this other method is cross- linking. The search engines each have their ow...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

Have you noticed how many web sites are showing unicode in the visible page text in place of punctuation marks? I've seen it on major newspaper sites and even on monstrous portals like Yahoo. I don't know whether this comes from ignorance of the site maintainer, bad content management software,...

The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages ...

A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own si...