Leaf guidelines in the original

One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters cov...

I frequent a number of search engine optimization forums on a daily basis and the one thing I see more of than anything else are optimizers who will quickly tell you that this method is evil, or that method is spam, or this other method is cross- linking. The search engines each have their ow...

Google's recent November changes to its algorithm, now known as the "Florida Update, have left many site owners in a quandary. Many who were enjoying top placements, have lost their spots, and apparently, for no real reason. Now keep in mind, that periodic algorithmic changes are a normal an...

The rules for search engine directory submissions are very different than the rules for getting listed in the search engines. Therefore please read the general submission guidelines in my previous article (Part 2), before proceeding with the more detailed explanations below for each search engin...

Images are used on web and intranet sites for many reasons: branding, highlighting, navigation, providing supplementary information, division, humour etc. Images consume more space than text, however, and thus take a longer time to download. On an intranet, this additional time is usually with...

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you accomplish this? Use several marketing strategies...

Ever since Google began placing importance on its Page Rank system, website owners have been scrambling to get incoming links to their websites, usually through the means of trading links. Incoming links are important in the Page Rank system, because they are seen as "votes" for your site, and t...

An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling. Wouldn't it be great if someone else would write timely, rel...

After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted. What happened? More importantly what can you do about it? And what will Google do next? What happened was that Google made an algorithm change on how they rate web pages. Every tim...

Have you noticed your website slipping in the Google rankings over the past few months for keywords that previously scored high? Join the club and welcome to The Google Dance. The Google Dance is a phrase that was coined to explain the new search engine algorithms that Google puts into play on...

Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content. Next, you need to submit your site to the major directories and begin a ...

Advantages to Working with the Pay Engines The pay engines offer many advantages to Web site owners, including: 1. If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard searc...

If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales. Why go to the trouble? Because if you don't set up some sort of tracking system, you'll ...

Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker - someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases,...

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keyw...

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut t...

UNDERSTANDING THE WWW. I came to the web with an itch to build content, and I needed to understand the technology utilized to build the Internet. Early on, I confronted the question about whether it was necessary to use the www. in my website URL. It really began to be a concern to me when ...

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not boo...

How many visitors to your site *ever* return? Not as many as you would like, I bet! The thing is, it's a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could: - Ask people to bookmark your site; - Get peopl...

The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!) Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines lik...