Lead them right off

A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own si...

Website owners: do you know how many links are out there on the Internet, pointing back to your site? If you're interested in getting free search engine placement for your site, you ought to know. An easy way to find out is to download the Alexa toolbar from http://www.alexa.com. One of it...

ith friends and relatives. If you are in business, you want your customers focused on your message, not other links that can distract them and lead them right off your message. You also have no way of controlling what advertising messages will appear. Maybe even one from a competitor! ...

Using PPCs (pay-per-click engines) to get visitors to your web site can be a very effective way to drive traffic to your web site and increase your profits. If you do it right, the profits you receive will far out-weigh the costs. But if you do it wrong, you can end up spending a lot of mone...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...

Intranets and networks are evolving rapidly today in the R&D departments of various high-tech companies,where Moore's Law rules above all. The basic trend behind the "new" line of servers and clients is that they are becoming smaller and smaller. Smart Dust Researchers at the University of ...

One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic. As the owner of a network of web sites receiving...

Who is more important to you as a webmaster: the visitor or the search engine? Needless traffic may be important to websites that seek advertising revenue (well, they too need targeted traffic) but you need traffic that caters to your requirement. So for a successful website, both are import...

When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that have to be created but they're really not the place to start. The place to start is by answering one simple question abo...

Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions: "How ...

UNDERSTANDING THE WWW. I came to the web with an itch to build content, and I needed to understand the technology utilized to build the Internet. Early on, I confronted the question about whether it was necessary to use the www. in my website URL. It really began to be a concern to me when ...

Dynamic content is delivered to the Web browser in a different form than it exists on the server, while static content is stored on the Web server in the same format that is delivered to the Web browser. Dynamic site pages are generated from a database ³on the fly² as users request them. You c...

Just before the close of business on Wednesday, Google announced that it will be launching Gmail, its new free e-mail service set to offer 1000 megabytes of free space to its users. This announcement comes after a flurry of changes at Google, all of which are geared to securing their place as the d...

Search engines used to rely on webmasters to provide an honest assessment of web site content by simply accepting exactly what was placed in the meta tags of each site. The engines ranked the sites in the beginning by looking almost entirely at those tags and serving results based on whether ...

Are you having difficulties in selecting an internet affiliate program to join and promote? Too many opportunities to sort through? Uncertain of your next step? Guess what – you are not alone. Join the crowd! You will probably find the road full of potholes in your research, review and selection...

Source code optimization. {title}...{/title} This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for ...

SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow. That is why one point should be stressed out - your busine...