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If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales. Why go to the trouble? Because if you don't set up some sort of tracking system, you'll ...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

So you were just at a website and were so impressed with their navigation bar you want something just as cool for your own site. No problem. If you know where to look you'll find plenty of generators that will allow you to easily pump out some very slick menus. Let's take a look at some: ...

Images are used on web and intranet sites for many reasons: branding, highlighting, navigation, providing supplementary information, division, humour etc. Images consume more space than text, however, and thus take a longer time to download. On an intranet, this additional time is usually with...

In part1 of this article I covered defining the purpose of your website and planning it on paper. In this second part I will cover designing the page elements of your site. The look and feel of a site is very important, and it must convey what your site is about. A site for an artist would ...

There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors. The second, and mo...

An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling. Wouldn't it be great if someone else would write timely, rel...

Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it's harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web font to...

Dynamic content is delivered to the Web browser in a different form than it exists on the server, while static content is stored on the Web server in the same format that is delivered to the Web browser. Dynamic site pages are generated from a database ³on the fly² as users request them. You c...

If you ever used Google AdWords to advertise your product or service online, you'd have experienced the sheer power of this online advertising medium. In fact, more and more online marketers, both large organizations and 'one-man' companies alike, use Google AdWords for a variety of purposes,...

In-bound links from other web sites to yours provide two avenues to success for your site. First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Lots of high-quality in-boun...

This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole process. In fact, many people are even asking the question wh...

Submitting your web site to the search engine directories will give you a great boost in traffic. A listing in a large search engine directory like ODP (Open Directory Project) enables your web site to get indexed for free by the major search engines such as AskJeeves, AOLSearch, Google, and Lyc...

There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started. 1. Target your ads to the right Audience. You do this by selecting keywords and phrases which are relevant to your product or service. Avoid keywords that...

An HTML email form is often used in email marketing to generate a greater response from potential customers. However their is not much information on how to actually create an interactive html email form or template to achieve this. Part 1 (http://www.isitebuild.com/html-email) of this article...

The month-old brouhaha over Google's 'changed algorithm', the 'Florida Update', hasn't yet ebbed. With the dawn of new year, the spectre of many 'renowned' websites loosing business looms large. Indeed, for many, Google was the lifeline. And now that comfort is gone. In the ensuing melee, many op...

The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media. Also a popu...

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut t...

One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic. As the owner of a network of web sites receiving...