Keeping track of keyword

When tracking how well you’re doing against competitors in Google are you winning, losing or just holding your own? Don’t know? Doesn’t surprise me. Most have no clue if they’re winning the Google rankings battle much less the war. Which is a shame since keeping score is so simple. Here’s a...

If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales. Why go to the trouble? Because if you don't set up some sort of tracking system, you'll ...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

Using PPCs (pay-per-click engines) to get visitors to your web site can be a very effective way to drive traffic to your web site and increase your profits. If you do it right, the profits you receive will far out-weigh the costs. But if you do it wrong, you can end up spending a lot of mone...

I'll have to admit that I didn't believe all the hype about Google Adwords for the longest time. Then I caught myself clicking on some of the Adwords ads instead of the search results. That made me think. Five bucks. What's five bucks? Lunch at McDonalds. I could skip that for a day. So I surfe...

What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. Ho...

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: "Target the wrong keywords and all your efforts...

Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is...

Advantages to Working with the Pay Engines The pay engines offer many advantages to Web site owners, including: 1. If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard searc...

What makes a good domain name? Well, it's a subjective issue, of course, but here are ten tips to point you in the right direction. 1. Good domain names are easily memorable and easily typed. Generally this means keeping them short. 2. Hyphens should be avoided if possible. When I chose ...

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you accomplish this? Use several marketing strategies...

The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!) Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines lik...

There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started. 1. Target your ads to the right Audience. You do this by selecting keywords and phrases which are relevant to your product or service. Avoid keywords that...

First of all, what type of keywords should you optimize for? A single word, a whole sentence. The actual question is what are people searching for? Here is a breakdown of the most popular type of searches. Two word searches 29% One word searches 25% Three word searches 24% Four word searche...

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30's, 50's, or heaven forbid, the 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a wor...

Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them. The vast majority of web site ow...

Over 31 million domain names have been registered worldwide, with 10,000 names reportedly being registered each day. Out of all this competition, how do you make sure that your web site is one of the successful ones? The good news is if you're building or running a business on the Internet to...

There are 5 elements that every page of every Web site must have. They are standard, and expected by Web users. When one of them is missing, it screams to a viewer that it's an amateur site. If a few or all of them are missing, don't expect anyone to linger for very long. These 5 elements mak...

Choosing a domain name can be daunting. Research the subject (after all, you're the type of marketer who researches, right?) and you'll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone agrees on: Pick your domain before you launch your busi...

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site...