If your site offers an RSS feed

No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers. With RSS, t...

The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media. Also a popu...

There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started. 1. Target your ads to the right Audience. You do this by selecting keywords and phrases which are relevant to your product or service. Avoid keywords that...

A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own si...

A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though. The idea is pretty simple. You put in a "bid" for how much you're willing to pay per click-through on certain keywords...

The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!) Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines lik...

Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement. Pay per click search engines offer a way...

What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you h...

Are you ready for a web site? Not sure what to look for? Use this article to help you determine the best hosting company for your site. Growth Is this a company you can grow with vs. having to change companies when you outgrow the service? Customer Service Many people start with a lost co...

Using PPCs (pay-per-click engines) to get visitors to your web site can be a very effective way to drive traffic to your web site and increase your profits. If you do it right, the profits you receive will far out-weigh the costs. But if you do it wrong, you can end up spending a lot of mone...

As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out th...

Have you noticed how many web sites are showing unicode in the visible page text in place of punctuation marks? I've seen it on major newspaper sites and even on monstrous portals like Yahoo. I don't know whether this comes from ignorance of the site maintainer, bad content management software,...

One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility that has the potential of giving you a higher ret...

A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if y...

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you accomplish this? Use several marketing strategies...

Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is...

Designing a professional looking web site involves much more than simply displaying text between your body tags. In order to organize your page, you must use tables. A table is an HTML element, also referred to as a "tag," and is used to display your web page content in an organized fashion....

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not boo...

The headline read, "A funny thing happens when you don't promote your website... NOTHING." Experience has taught me that that's a fairly accurate statement. If you are not promoting your website, you're not building your web business. However, there is one thing you need to focus on MORE than...

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources. That is why there are so many programs designed to automate every business step starting from sign...