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There are 5 elements that every page of every Web site must have. They are standard, and expected by Web users. When one of them is missing, it screams to a viewer that it's an amateur site. If a few or all of them are missing, don't expect anyone to linger for very long. These 5 elements mak...

Building trust online is essential if your web marketing efforts are going to pay off. Attracting visitors is great, but to convert them to customers, you have to firmly establish your credibility. HOW DO PEOPLE ASSESS CREDIBILITY? According to a study by Stanford University, almost half o...

You also get to add this content to your own website. * If you include reprint information in the bylines then others that read the article, and feel it would be a valuable addition to their site, will add it and then it becomes almost viral. It spreads even though you are not doing a thing. ...

Does your website make you money? My website does. I've built several successful websites, actually, and this 2-part article shows the steps I take when creating a profitable website. I can't guarantee *your* success, obviously, but the article's based on the checklist I use to create my...

How do you know when it's time to update your site? We've come up with this five minute website makeover quiz to help you determine the answer. Score each question from 0 to 3, add up the total-- then see our recommendations at the end. 1. Does your site have up-to-date content focused on y...

Starting an online business can be as simple as opening a Yahoo Store. And as complicated as building your own dynamic e-commerce web site. But no matter how you go about it, you need 7 key ingredients to ensure the success of your online business. 1. Demand You can have the most awesome...

1. Start a content driven site. Slashdot, Ars Technica, and PlanetSourceCode are all great examples of sites that do not explicitly sell products or services, but make money anyway. They are all about a certain subject that the authors are familiar with. The authors, although they might not g...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without bein...

In part1 of this article I covered defining the purpose of your website and planning it on paper. In this second part I will cover designing the page elements of your site. The look and feel of a site is very important, and it must convey what your site is about. A site for an artist would ...

The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media. Also a popu...

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut t...

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: "Target the wrong keywords and all your efforts...

If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the "little guy" to compete. Are there a...

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand...

You are not only a Web Consultant, Internet Entrepreneur, or Web Business Owner; you're also an Internet user. Since you are reading this article, you have already achieved a certain level of Web sophistication. It is vitally important that when you make decisions regarding a website, an Inte...

When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that have to be created but they're really not the place to start. The place to start is by answering one simple question abo...

Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportuniti...

Choosing a domain name can be daunting. Research the subject (after all, you're the type of marketer who researches, right?) and you'll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone agrees on: Pick your domain before you launch your busi...

This article shows how to setup your domain and explains DNS, Nameservers, IP Address, Forwarding, domain registration and trouble shooting. Introduction and scope Almost Everyone who knows about the internet knows what a domain name is. It is what identifies a unique website or email server....