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Have you noticed how many web sites are showing unicode in the visible page text in place of punctuation marks? I've seen it on major newspaper sites and even on monstrous portals like Yahoo. I don't know whether this comes from ignorance of the site maintainer, bad content management software,...

A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own si...

There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors. The second, and mo...

(Will your website be ready, or will you be playing catch-up six months too late?) November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor...

The votes are in and everyone agrees to the fact... I knew no one was really willing, just because someone has developed that doesn't mean that we have to use it! All the experts finally agreed on the fact that one shouldn't get overwhelmed using HTML Code Encryptors. In recent times ther...

A good looking and user friendly website is an extremely important asset to your success on the Internet. However without traffic, even a well designed site will not produce results for you. The best websites are those that are both attractive and easy to use by your human users, and at the same...

I suppose it's a form of flattery. After all, they're admitting that we are better than them. Better writers, better thinkers and better communicators. Of course, we don't really need them to admit it, we're quite aware we're better than them. So it's small consolation for those of us who sla...

In order to succeed online you need to develop a great product, write a website that sells, and attract targeted traffic to your site. If you don't have one find a great product. The best type of product is one that is consumable and in demand. If the product is good customers will repeat the...

The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without bein...

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some pe...

If you are reading this then you have probably experienced the chargeback problem. Over the last 6 months I have prided myself on not getting any chargebacks from a new Mini Site I created. In fact I did have one in that period and I won that dispute. Then May hit and I got slaughtered with 4 in...

Designing a professional looking web site involves much more than simply displaying text between your body tags. In order to organize your page, you must use tables. A table is an HTML element, also referred to as a "tag," and is used to display your web page content in an organized fashion....

You spent a ton of time getting your website just right for Google. And now your site has sunk to the very bottom of the results for several key phrases. Your traffic has plunged, and, worse, so have your profits. Sure, you know now you shouldn't have relied so heavily on one source of websit...

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part Meta Tags are lines of HTML code embed...

Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will build a monthly residual income with very little ...

The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages ...

Who is more important to you as a webmaster: the visitor or the search engine? Needless traffic may be important to websites that seek advertising revenue (well, they too need targeted traffic) but you need traffic that caters to your requirement. So for a successful website, both are import...

Let us look at these two options. Assigning a query string value to your link. This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that wil...

If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the "little guy" to compete. Are there a...

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you accomplish this? Use several marketing strategies...