1 site plummet

play on occasion. The most recent Google Dances, in November 2003 and January 2004, startled website owners as they watched their previous number 1 site plummet to number 400 in the rankings – or disappears off the Google charts all together. Many of my clients called me in a panic, wondering...

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on wh...